AirMalta Holidays - ROCS Travel Proposal

AIRMALTA HOLIDAYS GSA FRANCHISE PROPOSAL

When you need a package holiday, the obvious choice is

The ROCS D.N.A.

ROCS Group is one of Malta’s most recognized and respected group of companies. Its goodwill derives from various positive strengths, especially owing to the successful marketing strategies, which the company is known to be a leader in. Conceived in 1972 by the Vella family, ROCS Group has gone on to grow very affluent business ventures in different sectors – ranging from media to real estate, broadcasting, travel, insurance, financial services, leisure, foreign recruitment and retail. ROCS believes in making a difference. Through itsmedia company, the ROCSGroup has not only been responsible for creating its own marketing campaigns, but has also been entrusted with creating campaigns for some of Malta’s leading companies. The proof of the ROCS Group’s success is real and tangible. Exploring the activities of its companies through this proposal demonstrates that success is not only about having a strong business promise, but about keeping it!

Travel

Since 1994 we have been operating in 6 different divisions including Travel, Investment, Media, Retail, Jobs & Property. Prior to this, the Vella family owned businesses relating to incoming tourism.

Jobs

Investment

Media

Property

Retail

Today we operate 22 Retail outlets in Malta, and also 29 in Libya, together with a whole floor at The Point Shopping Mall. — We spare no effort in insuring that every division or brand we represent becomes the leader in its respective field.

ROCS Travel has been recognised as the leading tour operator in Malta for the past 23 years.

In fact, in 2018 & 2019 we were formally awarded and acknowledged as the travel company offering the best service locally amongst all travel and tourism operators in Malta, at the MCCAA Consumer Awards.

Franchise success.

It is also important to note that throughout the past 22 years , hence since the inception of Emirates Airline in Malta, we were awarded the title of Emirates Airline Top Performing Sales Agent every single year in operation. At the very start, hence in 1998, convincing people to opt to travel to the Middle East for their annual holiday (which was generally perceived locally as a war zone) was no mean feat at the time, yet our mission proved to be successful beyond belief. In 2013, we were handpicked to handle their Emirates Holidays Division in Malta, with a full representation including branded offices, staff in uniforms and comprehensively managing all Maltese agents, sales, hence handling the Emirates Holidays brand 100% independently from the operational side of the airline. Our sales performance from the day we took over, until the very last day Emirates operated the route, grew by over 1000% . Proof of this lies in the fact that after our first year, we were awarded the title of Top Sales Performing County in Europe by the Emirates Holidays Head Office at their annual awards in Dubai.

In 2010, we started building our portfolio with Air Malta. The growth has been fantastic especially in the recent years. In 2017/18 & 2018/19 our performance grew to an extent that our incentive payments were reflective of this and that all our efforts were worthwhile. Proudly, we can confirm that we thoroughly know the destinations we sell inside out, and when we focus on selling a particular destination, or partner up with someone, we make sure that we do an excellent job. A clear testament to this is our results vis-a-vis Paris. During the past few years we had some 65 groups fully booked on a yearly basis with Air Malta. Similarly with destinations such as Cyprus & Dubai we were handling some 80% of all leisure traffic travelling there. Marketing Air Malta Destinations.

Concept

Outlet Facade Concept.

Editorial Design Concept.

Packaging Design Concept.

Social Media Concept.

2015 1515 | WWW.ROCSGRP.COM | INFO@ROCSGRP.COM ROCS GROUP, ST ANNE STREET, FLORIANA