Dune London - Brand Communications Guidelines

LOCAL CONTENT • OVERVIEW

Local Content Guidelines Local content consists of all imagery, video, graphics and copy that are produced and created in market by the Franchisee. The principal sources of local content are:

Influencers & UGC Still life photoshoots

Stores & events

Advertorials & press coverage

Unless agreed otherwise with Dune Marketing local model photoshoots are not currently permitted.

It is the Franchise partner’s responsibility to: • Fund and co-ordinate the production of local content

• Ensure content is culturally appropriate for the local target market

• Submit concepts and output of photoshoots to Dune Marketing for approval before shooting or publishing

• Include any local content production in seasonal marketing plans

• Recruit influencers and affiliates that are in line with brand criteria

• Secure adequate usage rights, including global digital use where possible

Please consult Dune Marketing and check the Brand Content Library before producing local photoshoots to avoid duplication of product and themes.

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