Dune London - Brand Communications Guidelines

MARKETING MANUAL • MARKETING COMMUNICATIONS

Marketing Communications

Point of Sale (POS) Material Dune Marketing will supply print-ready artwork for all Campaign POS in accordance with specifications for each store. Where relevant copy translations are required these must be provided by the Franchisee. Design templates and accompanying guidelines will be supplied for POS using any other type of creative, which must the be artworked locally. The Franchisee is responsible for the production of all POS and VM props unless agreed otherwise with The Dune Group. All locally sourced materials require Dune Marketing and Dune VM approval prior to installation. The Franchisee must collaborate with Dune International Operations, Marketing and VM teams to ensure all POS guidelines, specifications and installation instructions are clearly understood and correctly executed. The core POS formats for which creative is supplied for by Dune Marketing includes:

Lightboxes & large scale graphics

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Store screen videos

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• Cubed POS e.g. 400 x 400, 300 x 300, 250 x 250

Free standing strutcards

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Window vinyls

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Promotional signage and labelling

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Evergreen signage e.g. website URL

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Please note that seasonal propping schemes are supplied by Dune VM. The International VMManager must also be consulted on the display of all types of POS, including evergreen display kits such as risers, accessory trays and handbag stand.

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