Dune London - Brand Communications Guidelines

DIGITAL MARKETING • SOCIAL MEDIA

Driving Traffic to 3 rd Party Ecommerce Websites • Brand Social Media Guidelines apply to all social supporting 3 rd party websites. • Must use Brand Content only. • All posts must link directly to the Dune London brand page on the website, or if it is a product specific post it should link to that PDP. • Links can appear as shortened bitly links in bio, or as a ‘swipe up’ CTA. • Avoid linking to 3 rd party websites more than once a week or it will take business away from your stores. • Paid or boosted posts must target the 3 rd party website’s audience only. • Follow the creative guidelines provided for 3 rd party website posts and stories:

Posts

Caption Example: Is your wardrobe in need of a refresh? You’ll find all the summer essentials you need in the sale. Shop 10% off sandals with Zalando now: https://zln.do/38bPLBw

Stories

Caption Example: This season, our sandals are

championing fringe details and jewelled touches, offering a statement finish to sunny styles. Shop the Lakely and more summer essentials from Dune London at Zalando: https://zln.do/38bPLBw

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