Dune London - Brand Communications Guidelines

DIGITAL MARKETING • ECOMMERCE

Homepages Homepages are the store front of ecommerce sites. Customers expect them to highlight current key products, trade and marketing messages. There should be no more than 4 module and they should all click through to relevant category pages. Seasonal homepage artwork and creative guidelines are available on Duniverse.

Module 1: Hero Lead trade message (usually campaigns or sale). Should be static and have a CTA. Brand Content: Yes Local Content: Sale/Promo graphics only Module 2: Secondary Tiles Call out key product categories or trends, and/or category-specific promotions. Brand Content: Yes Local Content: Yes if approved Module 3: Additional Features Lower modules have less engagement so only use this module for niche messaging. E.g. Wedding or a key item. Brand Content: Yes Local Content: Yes if approved Module 4: Social Feed Call out social media links, ideally alongside a live Instagram or UGC feed, featuring a balance or brand and local content.

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