Dune London - Brand Communications Guidelines

DIGITAL MARKETING • CRM

Email Email templates and artwork for campaigns and key marketing stories are available on Duniverse. Best practice principles include: • Brand content should be prioritised. • Professionally produced local content can be used if approved by Dune Marketing for that purpose. This includes local influencer content. • Copy should be locally written but always in line with Brand tone of voice and emails dispatched by the Dune Group. • Monitor which content delivers highest engagement on social as these can also perform well in emails. • It is recommended that Franchise partners sign up to the global Dune London email database and refer to the design and copy used in these communications. stories are available on Duniverse. Best practice principles include: • Copy should be short and succinct, and always in line with Brand Tone of Voice guidelines. • Include a clear CTA to maximise conversion. • Only drive traffic to Dune London SAS and SIS stores or owned skinned and multi-brand sites. • Include a clickable link if the message relates to product available to buy online immediately. • Markets without owned ecomm sites that link to a digital catalogue can fulfill orders through stores with the prior approval of Dune Operations. SMS & WhatsApp Digital catalogue templates for campaigns and key marketing

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