Dune London - Brand Communications Guidelines

LAUNCHES • TOOLKIT

DATA CAPTURE CARDS

Press Release A template press release to support the launch of new markets and stores is available to be edited locally as required. For launches of new markets or flagship stores in existing markets a press release should be issued to national press. However for other store openings the focus should be on regional publications that are local to the store.

SPECIFICATIONS: Word doc exported as PDF

DETAILS: Imagery: Current brand campaign.

NOTE : Franchise partners are responsible for securing professional photos and/or video of the new store. Press releases must always be exported as a PDF file before sharing with external parties.

Fonts & Colours must be as per Typography rules and Colour references provided in these guidelines.

Please check that design files convert correctly when opening them.

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