Dune London - Brand Communications Guidelines

LAUNCHES • BRAND HERITAGE

Brand Heritage In addition to a Starter Pack, the launches tool kit includes a series of brand assets to help establish the brand and educate customers, employees and partners about Dune London. These are outlined below and in the following pages and can be downloaded from Duniverse. Brand Book The Dune London brand book defines and captures the unique qualities of our brand, including our brand statement, purpose, customer profile and a message from our founder Daniel Rubin. It provides clarity to customers, employees and partners about what Dune London stands for. This book is intended to guide ways of working, inform brand communication and increase brand value. Note the Brand Book is not a consumer facing tool, it should be used by internal employees and relevant business partners only. Brand Heritage Communications Stated proudly in the Dune London name, London is a major part of our brand’s heritage. London and its spirit is woven into every area of our brand; vibrant, diverse, creative, energetic, passionate, ever changing and fashionable. This history and these qualities set us apart from our competitors and have helped us become the global brand that we are today. Please refer overleaf for a selection of assets to help communicate our brand’s London heritage to regional audiences.

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