Dune London - Brand Communications Guidelines

Promotions

This tool kit provides communication and creative guidelines for the types of promotions supported by The Dune Group. To protect the premium positioning of Dune London it is imperative to use promotions strategically and sparsely, and for creative and copy to follow these brand guidelines. Any promotional mechanics or creative formats not included must be approved by Dune Marketing before production.

1. Promotion Communication Guidelines 2. Discount Promotions (Money Off or %Off) 3. Added Value Promotions (GWP) 4. Black Friday 5. Gift Cards

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