Dune London - Brand Communications Guidelines

DISCOUNT PROMOTIONS • DESIGN PRINCIPLES

Discount Promotions

Colour Palette Unless agreed otherwise with Dune Marketing only these colours may be used in print or digital artwork for discount promotion communications. Local differentiations must be submitted for approval with minimum 3 weeks notice.

PRINTED MATERIALS

PRIMARY COLOUR1 CMYK: 0, 57, 80, 0 RGB: 240, 135, 61 HEX: #f0873d

PRIMARY COLOUR2 CMYK: 0, 73, 100, 0 RGB: 235, 95, 10 HEX: #eb5f0a

TEXT COLOUR:WHITE CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #ffffff

ONLINE ONLY

COMPLEMENTARY COLOUR1 RGB: 250, 241, 237 HEX: #faf1ed

COMPLEMENTARY COLOUR2 RGB: 238 224 211 HEX: #eee0d3

COMPLEMENTARY COLOUR3 RGB: 246, 174, 118 HEX: #f6ae76

COMPLEMENTARY COLOUR4 RGB: 255, 185, 144 HEX: #ffb990

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