Dune London - Brand Communications Guidelines

Content Guidelines Content marketing uses imagery, video, graphics and copy in digital channels to attract and retain customers. It should target the brand customer profile and always be consistent with Dune London’s brand DNA and values. This section of the manual provides an overview of all brand content sources available to Franchise partners, and the principals to followwith local content.

1. Content Management 2. Brand Tone of Voice 3. Brand Content

4. Local Content: Influencer Management 5. Local Content: Professional Photoshoots 6. Local Content: Informal Content

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