Dune London - Brand Communications Guidelines

MARKETING MANUAL • MARKETING CREATIVE

Artwork & Graphic Design Dune Marketing will provide all necessary design tools and guidelines for international marketing artwork. Partners will be notified as and when these are uploaded to Duniverse. The Franchisee is responsible for creating all artwork required for the execution of marketing activity in its respective territory. Brand guidelines must be adhered to and Dune Marketing must be made aware of any creative challenges or formats not included in brand guidelines in order to provide creative guidance. All artwork and copy created by the Franchisee that differs in any way to the brand creative or guidelines provided must be submitted to Dune Marketing for feedback and approval before going into production or being published. Subject to resource availability and workload, Dune Marketing is able to support occasional bespoke artwork requests provided the Franchisee submits a completed Creative Brief Form (available on Duniverse) within the minimum notice period. At least 3 week’s notice is required for artwork using existing assets, and at least 3 month’s notice is required for bespoke imagery or graphics. Brand Guidelines Full brand and logo guidelines detailing the correct usage of the Dune London logo, as well as brand typography, fonts and colour palettes are included within this manual. These guidelines may be updated occasionally and must always be adhered to. Please note brand assets cannot be distorted or manipulated in any way. Seasonal Campaigns Each season, Dune London will provide the Franchisee with a range of marketing assets for the main campaign, including images, POS artwork and video content. These will be accompanied by Campaign Guidelines that provide concise instructions on how to execute seasonal campaign artwork, including typography, colour palettes, logo usage and advertising layouts. All Franchisees are expected to adopt the phasing of seasonal campaigns in stores and online as recommended by The Dune Group to ensure customers are aware of new collections landing.

9