Dune London - Brand Communications Guidelines

CONTENT GUIDELINES • BRAND CONTENT

Brand Content

Brand Content consists of all imagery, video, graphics or copy that is produced and funded by The Dune Group. The principal sources of brand content are:

Campaign shoots Content shoots

Influencers

Events & stores

Please note ecomm product shots & descriptions are supplied by Dune Operations.

Content Library All brand content is stored on Duniverse in a content library, and is continuously updated as the brand produces more content. Franchisees are responsible for regularly checking for and downloading all regionally relevant content. Brand Content usage includes online channels only. These assets cannot be used for POS, ATL advertising or print PR unless agreed otherwise with Dune Marketing. Promotions & Sale Artwork files for promotional and sale content is included within the respective creative toolkits. All Franchise partners are expected to avoid posting markdown and discount messages on the Instagram grid as this appears distressed and can damage brand positioning. It is permitted in all other digital channels, however Dune Marketing strongly recommends adopting a targeted approach.

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