ROCS Group Business Development Bible

— Contact List Groups

Main Lists: These are the mains lists that newsletters need to be sent to.

Combined Lists: These are lists created with multiple lists combined. These should be avoided as they previously gave us serious issues with our reputation and led to a suspension of our account.

Other Lists: These are lists exported from our previous email marketing system, DMAX

Small Batch - Retail Lists: These are small batches of retail clients used for special promotions and warming up the IP before we could send large batches. You may be advised to sent to these targeted groups or to create new ones under this category.

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