ROCS Group Business Development Bible

— Campaigns

— Create a Campaign

1. Create a unique name for your campaign and include a date/year if it’s likely to be repeated in the future.

2. Add a subject which will appear as the title in the clients inbox. Use something that would entice them to open the email without giving away all the information. Include the campaign name and/or the offer that we are promoting, the brand name is not necessary as it will be received by the brand. e.g. The Summer Sale is Here - 50% OFF Everything!

3. Add a short summary of the campaign that will help email providers know what the email is about. The text will appear below the subject in the email provider.

4. Select a sender, these can be found on the opposite page, but are listed along with the brands.

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