ROCS Group Business Development Bible

— The Dune London brand The global leader of affordable luxury fashion footwear and accessories. Established in London, the fashion capital of the world, with a heritage spanning four generations. A truly global brand with over 300 stores and concessions in 25 countries worldwide. The overall objective of our brand identity is to deliver a clear, coherent, consistent visual appearance. These guidelines have been created to give guidance on how the Dune London brand should be executed globally. — Brand message Born to generations of shoe manufacturers, our founder Daniel Rubin was destined to follow in their footsteps with a shoe empire of his own. In 1992 Dune London was born, beginning as a small concession store on London’s iconic Oxford Street. The dream was simple - to create an affordable luxury footwear and accessories brand. Daniel understood from day one the importance of a perfect pair of shoes for the right occasion, and it’s with this ethos that the brand has built its reputation and grown. As the name suggests, we also love London, our home. As the epicentre of fashion with its vibrant, diverse and creative energy, it’s a city that constantly inspires us. Fast forward to today, and we now have over 350 store locations worldwide. We’re London born, globally worn.

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