ROCS Group Business Development Bible

BRAND GUIDELINES • BRAND COLOURS

— Dune London Core Colours

Brand Colours Each colour in the Dune London brand colour palette has a specific purpose in our creative hierarchy. Please always follow the colour references provided to ensure locally produced artwork is using the correct tone of each colour.

Monochrome is our core palette. It allows our product to express itself seasonally without distraction.

HEX #000000 R:0 G:0 B:0 C:0 M:0 Y:0 K:100

HEX #FFFFFF R:255 G:255 B:255 C:0 M:0 Y:0 K:0

Creams are used to add warmth and layering to avoid excessive white space.

HEX #E9E0D9 R:233 G:224 B:217 C:10 M:12 Y:15 K:0

HEX #F5F1EC R:245 G:241 B:236 C:5 M:5 Y:8 K:0

Golds are for brand communication backdrops and web CTA actions.

HEX #C4A577 R:195 G:164 B:117 C:22 M:32 Y:56 K:9

HEX #917140 R:146 G:114 B:63 C:33 M:45 Y:76 K:29

Dark Navy is used for backgrounds and as key accent colours to enhance legibility.

HEX #D61606 R:214 G:27 B:22 C:7 M:98 Y:100 K:2

HEX #273039 R:40 G:49 B:58 C:82 M:66 Y:52 K:60

Raspberry Red is used for sales and notifications.

33

43