ROCS Group Business Development Bible

— Contact List Groups

Main Lists: These are the mains lists that newsletters need to be sent to.

Combined Lists: These are lists created with multiple lists combined. These should be avoided as they previously gave us serious issues with our reputation and led to a suspension of our account.

Other Lists: These are lists exported from our previous email marketing system, DMAX

Small Batch - Retail Lists: These are small batches of retail clients used for special promotions and warming up the IP before we could send lareg batches

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