ROCS Group Business Development Bible

— Campaigns — Create a Campaign

1. Create a unique name for you campaign and include a date/year if it’s likely to be repeated in the future

2. Add a subject which will appear as the title in the clients inbox. Use something that would entice them to open the email without giving away all the information.

3. Add a short summary of the campaign that will help email providers know what the email is about. The text will appear below the subject in the

4. Select a sender, these can be found on the opposite page, but are listed along with the brands.

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