ROCS Group Business Development Bible

Digital Artworks

All digital artworks must be exported in an RGB colour space and at 72 DPI.

When saving files make sure to keep them all in the same place. Collateral is the name given to the variety of different sizes and formats of one partcular concept. When naming files make sure to include all necessary information in case that artwork needs to be searched and found, and don’t use hyphens between words as they will not appear on search.

Here’s an example: INGLOT Sale 2021 _ FB.jpg

The following would not be easy to find with a search: INGLOT-Sale-2021-FB. jpg or INGLOTSale2021FB.jpg

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