ROCS Group - Corporate Identity
Animated publication
Corporate Identity First Edition - working copy
THE BRAND
RE BRANDING OF ROCS
LOGIX COMMUNICATIONS LTD.
THE BRAND
CONTENTS
This brief document is aimed at setting the new image for Rocs Group. Concepts & styles used should reflect the objectives discussed during previous meetings.
- The brand differentiation factors - The brand story - The brand promise - The brand positioning strategy - The logo characteristics - The mood - Collateral material
LOGIX COMMUNICATIONS LTD.
THE BRAND
DIFFERENTIATION
Our service
- Reliable - Reassuring - Good value - Good quality - Experience
Customers
A personal experience built on reliablity, trust & integrity.
Corporate
Our track record is a commitment to the future.
LOGIX COMMUNICATIONS LTD.
THE BRAND
THE BRAND PROMISE
the rocs experience... feel the difFerence...
THE BRAND Positioning
One group | your group
THE MOOD
modern, corporate, refined
LOGIX COMMUNICATIONS LTD.
THE BRAND
THE LOGO
The logo’s typeface used for Rocs gives the brand a modern, refined, corporate feeling.
The colour used has been carefully chosen to enhance these interpretations. Setting a new journey for the group.
Pantone 1797 C CMYK 0:100:99:4
LOGIX COMMUNICATIONS LTD.
THE BRAND
group
4x
4x
1x
12x
Logo Fonts Engravers Gothic BT Regular Tahoma Regular
LOGIX COMMUNICATIONS LTD.
Primary use
Premium use
B&W (solid) use
ROCS Black and White 100% Black Negative use and Positive use
ROCS Red Pantone 1797c Negative use and Positive use
ROCS Red and Platinium Pantone 1797c Pantone 877c Negative use and Positive use (Premium use only)
ROCS Primary Negative use and Positive use
ROCS Premium Negative use and Positive use
ROCS B&W Negative use and Positive use
ROCS Primary Colour Photography Negative use and Positive use
ROCS Premium Colour Photography Negative use and Positive use
ROCS B&W B&W Photography Negative use and Positive use
LOGIX COMMUNICATIONS LTD.
The corporate ROCS Logo must always appear in 100% solid colour
The corporate ROCS Logo must always appear in 100% solid colour
The corporate ROCS Logo cannot be used without .....
The corporate ROCS Logo cannot be condensed, expanded or its proportion altered.
The corporate ROCS Logo must always appear in corporate Red (Pantone 1797c). No other colours is acceptable.
The corporate ROCS Logo cannot be used with any gradient.
LOGIX COMMUNICATIONS LTD.
group
group
group
LOGIX COMMUNICATIONS LTD.
group
group
group
LOGIX COMMUNICATIONS LTD.
group
group
group
LOGIX COMMUNICATIONS LTD.
group
travel
media
finance
property
retail
insurance
LOGIX COMMUNICATIONS LTD.
group
travel
media
finance
property
retail
insurance
LOGIX COMMUNICATIONS LTD.
group
travel
media
finance
property
retail
insurance
LOGIX COMMUNICATIONS LTD.
Letterhead : Front
group
one group | your group
Letterhead : Back
FLORIANA :DevelopmentHouse,St.AnneStreet | MELLIEHA :19/23MainStreet T :20202020 F :20302030 E : info@rocsgrp.com
MALTA
WWW.ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
LOGIX COMMUNICATIONS LTD.
FLORIANA : Development House, St. Anne Street | MELLIEHA : 19/23 Main Street T : 2020 2020 F : 2030 2030 E : info@rocsgrp.com
MALTA
WWW. ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
Business Card : Front
Rachel Vella Director
M: (+356) 9947 7774 E: rachel@rocsgrp.com
Business Card : Back
WWW.ROCSGRP.COM
MALTA FLORIANA : Development House, St. Anne Street MELLIEHA : 19/23 Main Street T : 2020 2020 F : 2030 2030 E : info@rocsgrp.com
LOGIX COMMUNICATIONS LTD.
Non window DL envelope
Window DL envelope
LOGIX COMMUNICATIONS LTD.
Non window envelopes
group
MALTA, FLORIANA :DevelopmentHouse,St.AnneStreet MELLIEHA :19/23MainStreet WWW.ROCSGRP.COM
group
group
MALTA, FLORIANA :DevelopmentHouse,St.AnneStreet MELLIEHA :19/23MainStreet WWW.ROCSGRP.COM
MALTA, FLORIANA :DevelopmentHouse,St.AnneStreet MELLIEHA :19/23MainStreet WWW.ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
Window envelopes
group
MALTA, FLORIANA :DevelopmentHouse,St.AnneStreet MELLIEHA :19/23MainStreet WWW.ROCSGRP.COM
group
group
MALTA, FLORIANA :DevelopmentHouse,St.AnneStreet MELLIEHA :19/23MainStreet WWW.ROCSGRP.COM
MALTA, FLORIANA :DevelopmentHouse,St.AnneStreet MELLIEHA :19/23MainStreet WWW.ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
With Compliments Front & Back
one group | your group
WITH COMPLIMENTS
FLORIANA : Development House, St. Anne Street | MELLIEHA : 19/23 Main Street T : 2020 2020 F : 2030 2030 E : info@rocsgrp.com
MALTA
WWW. ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
A4 Folder
FLORIANA :DevelopmentHouse,St.AnneStreet | MELLIEHA :19/23MainStreet T :20202020 F :20302030 E : info@rocsgrp.com
group
one group | your group
MALTA
WWW.ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
Promotional paper bags
LOGIX COMMUNICATIONS LTD.
LOGIX COMMUNICATIONS LTD.
Gift boxes
LOGIX COMMUNICATIONS LTD.
Travel pouches
LOGIX COMMUNICATIONS LTD.
Passport holder
PASSPORT
Car license holder
0800
insurance
travel
WWW. ROCSGRP.COM
WWW. ROCSGRP.COM
Travel tag
travel
WWW. ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
CD Holders
group
one group | your group
| travel | property | finance | retail | insurance | media |
group
one group | your group
| travel | property | finance | retail | insurance | media |
LOGIX COMMUNICATIONS LTD.
Office staff uniforms
LOGIX COMMUNICATIONS LTD.
Rocs exclusive office staff uniforms
LOGIX COMMUNICATIONS LTD.
Outside events staff uniforms
LOGIX COMMUNICATIONS LTD.
Corporate commercial vehicles
group
WWW. ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
group
WWW. ROCSGRP.COM
LOGIX COMMUNICATIONS LTD.
Corporate commercial car
LOGIX COMMUNICATIONS LTD.
Mementos
LOGIX COMMUNICATIONS LTD.
Shop signage
LOGIX COMMUNICATIONS LTD.
Shop signage
External Totem
LOGIX COMMUNICATIONS LTD.
LOGIX COMMUNICATIONS LTD.
one group | your group
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WWW.ROCSGRP.COM | FLORIANA : Development House, St. Anne Street | MELLIEHA : 19/23 Main Street | T : 2020 2020 F : 2030 2030 E : info@rocsgrp.com
LOGIX COMMUNICATIONS LTD.
Relationships built on commitment & quality services
Like a Father & son , a true relationships is about care and integrity. Thats why our clients trust us.
WWW.ROCSGRP.COM | FLORIANA : Development House, St. Anne Street | MELLIEHA : 19/23 Main Street | T : 2020 2020 F : 2030 2030 E : info@rocsgrp.com
LOGIX COMMUNICATIONS LTD.
romantic breaks
. cherish forever. The ideal setting for a romantic getaway with the one you love and the best way to spell out those three words... Treat your loved one to something really special, treat them to the most romantic of destinations... treat them to an experience and a moment in life they will
Directions
WWW.ROCSGRP.COM | FLORIANA : Development House, St. Anne Street | MELLIEHA : 19/23 Main Street | T : 2020 2020 F : 2030 2030 E : info@rocsgrp.com
LOGIX COMMUNICATIONS LTD.
one world | your world
Special Honeymooner Package
Paris - € 1111 - 5 days , some information, etc etc ........ Venice - € 1111 - 5 days , some information, etc etc ........ Dobai - € 1111 - 5 days , some information, etc etc........ Seychelles - € 1111 - 5 days , some information, etc etc........ Maldives - € 1111 - 5 days , some information, etc etc........ Australia - € 1111 - 5 days , .some information, etc etc.......
Directions
WWW.ROCSGRP.COM | FLORIANA : Development House, St. Anne Street | MELLIEHA : 19/23 Main Street | T : 2020 2020 F : 2030 2030 E : info@rocsgrp.com
LOGIX COMMUNICATIONS LTD.
Coprorative Website First page
LOGIX COMMUNICATIONS LTD.
Coprorative Website Main page
LOGIX COMMUNICATIONS LTD.
Coprorative Website Other pages
LOGIX COMMUNICATIONS LTD.
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