Dune London - Brand Communications Guidelines

LOCAL CONTENT • INFORMAL CONTENT

Local Content Guidelines: Informal Social Content Authentic content that is not professionally shot but of a good quality can also be used on social stories where audiences seek informal content. Examples include: • In store shoot & staff interviews • Home shoots & unboxing • Customer or PR events • Re-posts of influencer’s or celebr i t ies featuring Dune London product

Dune Marketing recommends the following Instagram tools for informal content: • Fonts – Always use the font pictured in black and white. • Copy – Should be short and snappy. • Links – Where possible/applicable add a ‘Swipe up’ CTA • Tags – Where possible/applicable tag products and always tag influencers. • Gifs & emojis – Only simple ones and must be kept to an absolute minimum. • Filters – Kira Kira for products that sparkle, or VCR for filming. No other filters should be used but if so they must be simple and not distort the image, only enhance it. • Unfold – Story templates app; use CLASICO with a white background and black font.

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