Dune London - Brand Communications Guidelines

LOCAL CONTENT • INFORMAL CONTENT

In-Store Content

Types of in-store content • Stills – Shots of product and displays in the store, or images of the store from outside. • Boomerangs – Close-ups of products on shelves or in your hand to show off the details. This can be made fun by involving the store team e.g. holding items or waving to camera. • Time-Lapses – Film a walk around the store, making sure to go slowly as the video will speed up automatically. • Interviews – Ask staff about products, please refer to recommended questions below. These are best filmed with a tripod to keep the camera steady. Keep it short and simple. • Product Focused Videos – Film a specific product from various angles, including close ups to show off the detail, and the full array of colours/materials available.

Example Interview Questions For Staff

What's your favourite style this season?

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Can you talk us through the new range?

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How would you style these shoes?

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• What’s your favourite thing about working at Dune London?

• Talk us through the details, e.g., colourways, buckles, quality (leather etc)

• Talk us through any new campaigns or drops in to store

• Good to call out anything that has sold out online but is still in store

• Don’t refer to the price too much as this can vary depending on time and place

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