Dune London - Brand Communications Guidelines

DIGITAL MARKETING • ECOMMERCE

PDP’s (Product Display Pages) Product Display Pages provide customers with all the relevant information for a particular product to help make purchase decisions. PDP’s should include: • Product shots – Ideally 360 images or video • Product descriptions – Should be optimised for SEO • Features & benefits – Including materials and construction • Size & stock availability • Colour options • Similar products • UGC content – Optional but can improve conversion Please note product shots and descriptions are provided by Dune Operations.

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