Dune London - Brand Communications Guidelines

DIGITAL MARKETING • ECOMMERCE

Multi-Brand Websites (Owned or 3 rd Party)

Whether owned or via a 3 rd party, multi-brand sites sell multiple brands in addition to Dune London. Franchise partners are responsible for ensuring brand positioning and representation on these websites is up to date and on brand.

Where possible, brand pages on multi-brand sites should feature a logo, header image and the following brand statement: Dune London is a global leader in women’s and men’s footwear and accessories, renowned for its considered approach and quality. Established in London with a heritage of more than twenty-five years, the brand delivers award-winning product and trend-led design each season. From everyday essentials to impactful statement pieces, discover inspiring styles to suit every occasion with Dune London. Other best practice principles that apply to both these channels include: • Only Brand Content can be used on these sites. • Filters or categorised brand pages are recommended where there is a broad buy. • Any promotions must be agreed with Dune Merchandising before they go live. • Media/advertising booked for 3 rd party websites should follow the guidelines included in this manual and campaign guidelines.

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