Dune London - Brand Communications Guidelines

MARKETING MANUAL • MARKETING COMMUNICATIONS

Social Media Policy If the Franchisee wishes to use Social Media to advertise and promote the Products using any Dune trade mark or logo (Marks), it must comply with Dune London Social Media guidelines. Online marketing and promotion is a rapidly developing field and we reserve the right to update and amend these guidelines at any time. We will let you know when we make any substantive amendments. • The Franchisee must obtain Dune London’s prior written approval for the choice of Social Media channel and the brand profile before the page goes live. • The Social Media pages and communication channels must be established with Dune London’s assistance and strictly in accordance with the Social Media and Brand Guidelines. • The Franchisee will not use any Marks or similar words as part of any account names, handles and/or any user names on any Social Media pages, communication or content without Dune London’s prior written approval (such approval to be given or refused at Dune London’s sole discretion). • The Franchisee will adhere to Dune London's Content Guidelines and Social Media Policy in all social media communications and content, both organic and paid. • The Franchisee will ensure that the brand profile and tone of voice is consistent with the rest of Dune London's presence on or through Dune London’s channels and platforms. • Unless agreed otherwise with Dune London, the Franchisee will ensure that there are no hyperlinks to websites on any of the Franchisee's Social Media pages other than those that direct traffic to Dune London product and/or content. • Any material amendment to the Social Media pages (including any amendment to the overall look and layout of the Social Media pages and/or the presentation of the Marks) must have Dune London’s prior written approval. • The Franchisee will ensure that its staff are made aware of these Social Guidelines including in respect of their personal and business-related use of Social Media.

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