Dune London - Brand Communications Guidelines

MARKETING MANUAL • MARKETING COMMUNICATIONS

Social Media Policy continued. •

The Franchisee must take appropriate legal advice regarding the content of the Social Media pages, including any terms and conditions of use and data and privacy policies, and the Franchisee shall ensure that the Social Media pages comply with all relevant legal requirements including all advertising, competitions, data collection, influencer practices and applicable marketing codes. • The Franchisee will be responsible for ensuring the accuracy of any Product related information and shall update the Social Media pages, communications or content with the latest Product related information within forty-eight (48) hours of notification by Dune London. communications on Social Media pages, channels or platforms (including comments posted by third party users) which may damage Dune London’s reputation in any way and must comply with Dune London’s direction in respect of any such content or communications. • The Franchisee must remove any content or communications from any Social Media pages, channel or platformwhich Dune London in its sole discretion deems unsuitable or potentially damaging to Dune London and/or the Marks. • All Facebook pages for any approved Dune London profiles must be linked to the Global Facebook brand page and Dune London must be given full admin rights of those pages. • Access to Instagram pages for any Dune London brand must be permitted to Dune Marketing on request. • The Franchisee agrees to not advertise or promote the Products via its website(s) and/or through Social Media channels in a way which specifically targets potential customers or a specific customer group outside the Territory. • The Franchisee will on request provide Dune London with full information regarding all internet, digital and mobile advertising activities. • The Franchisee will not participate in any other online activity other than via its website and such Social Media channels as previously approved in writing by Dune Group. • The Franchisee must inform Dune London immediately of any content or

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