Dune London - Brand Communications Guidelines

Launches In this section launches refers to opening new Dune London stores, in new and existing markets. These guidelines cover the support and tools available for standard launch communications, including basic, low cost tactics to capture a local audience. In new markets especially these communications should be complemented with a robust media plan that is agreed with Dune Marketing prior to launch.

1. Launches Toolkit 2. Brand Heritage 3. Brand Launch Activity

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