Dune London - Brand Communications Guidelines

LAUNCHES • TOOLKIT

STORE HOARDING

Store Hoarding A branded hoarding must be installed around the new store premises, at a minimum 6-4 weeks prior to launch. Creative guidelines for hoardings are included in each seasonal campaign pack, however if suitable imagery is not available Franchise partners have the option to use the logo only design below,. Dune Marketing must approve all hoarding artwork before production but it is Franchisee’s responsibility to artwork and install hoardings in line with brand guidelines.

SPECIFICATIONS: Bespoke to each store and mall.

DETAILS: Imagery: Option 1: No imagery (see launches tool kit) Option 2: Current brand campaign (see campaign guidelines)

NOTE : Franchise partners are responsible for securing professional photos and/or video of the new store.

Fonts: Lato Regular / Tracking 100 pt Please check that design files convert correctly when opening them.

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