Dune London - Brand Communications Guidelines

LAUNCHES • TOOLKIT

Marketing Set-Up Checklist Franchise partners must collaborate directly with Dune Marketing to set up all of the following elements for every new market before launch:

Weeks prior to launch

Completed ✓

Confirm in-house & outsourced resource and contacts, including media, PR, social and performance marketing Watch Brand Film, read Brand Book and Brand Marketing Manual

12 weeks

12 weeks

Introductory call with Dune Marketing

12-10 weeks

Submit a launch marketing strategy, calendar and budget

10 weeks

Purchase Dune London GWP stock or source local branded giveaways with approval from The Dune Group

8 weeks

Provide POS requirements and artwork specs

6 weeks

Provide website URL for all owned and 3 rd party ecommerce sites

6 weeks

Install branded store hoarding

6-4 weeks

Set up regional social media pages

4 week

Set up local CRM database E.g. email or mobile

4 weeks

Set up Welcome program (or similar loyalty scheme)

2 weeks

Set up 3 rd party ecommerce or website brand page

2 weeks

Submit professional photos of the store front and instore POS and VM display

1 week

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