Dune London - Brand Communications Guidelines

MARKETING MANUAL • MARKETING COMMUNICATIONS

Ecommerce There are three principal forms of international ecommerce channels supported by The Dune Group:

1. Owned Skinned sites – Websites which are owned and operated by the Franchisee, that only sell Dune London product. The domain is owned and named by The Dune Group. E.g. dunelondon.ph 2. Owned Multi-brand sites – Websites which are owned and operated by the Franchisee, that sell Dune London products plus various other brands. The domain is owned and named by the Franchisee. E.g. 6thstreet.com 3. 3 rd Party sites – Websites which are owned and operated by business partners of the Franchisee, that sell Dune London products plus various other brands. The domain is owned and named by the 3ry party retailer. E.g. Wholesale, Marketplace or SIS department stores.

Dune Marketing supplies an ongoing stream of brand content to support marketing communications across the various ecommerce platforms. The Content Guidelines and Digital Marketing principles that all Franchise partners are expected to follow, including where to access different resources for ecomm graphics, are outlined in this manual.

15