Dune London - Brand Communications Guidelines

Contents Contents Page ………………………………………………………………………………………………………pg. 2 -3 Introduction ………………………………………………………………………………………………………….pg. 4 Marketing Manual ………………………………………………………………………………………………...pg. 5 MarketingManagement……………………………………………………………………………pg. 6 -7 Marketing Creative…………………………………………………………………………………..pg. 8 -10 Marketing Communications……………………………………………………………………..pg. 11 -15 Duniverse …………………………………………………………………………………………………pg. 16 -19 Brand Guidelines …………………………………………………………………………………………………pg. 20 Brand Logo …………………………………………………………………………………………........pg. 21 -29 Brand Typography ……………………………………………………………………………………pg. 30 -32 Brand Colours ………………………………………………………………………………………….pg. 33 Promotions ……………………………………………………………………………………………………….....pg. 34 Promotion Communications Guidelines …………………………………………………pg. 35 -36 Discount Promotions (Money or %Off): Design Principles……………………pg. 37 -40 Discount Promotions (Money or %Off): Printed Materials……………………pg. 41 -48 Discount Promotions (Money or %Off): Digital Artwork………………….……pg. 49 -54 Added Value Promotions (GWP): Design Principles ………………………………..pg . 55-56 Added Value Promotions (GWP): Printed Materials ………………………………..pg . 57-60 Added Value Promotions (GWP): Digital Artwork ……………………………………pg . 61-65 Gift Cards…………….. ……………………………………………………………………………….….pg. 66 -67 Sale ..………………………………………………………………………………………………………………….....pg. 68 Sale Communications Guidelines……………………………………...….……………….…pg. 69 Design Principles………………………………………………………………………………………pg. 70 -73 Printed Materials………………………………………………………………………………………pg. 74 -83 Digital Artwork………………………………………………………………………………………….pg. 84 -88

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