Dune London - Brand Communications Guidelines

Contents Content Guidelines ……………………………………………………………………………………………...pg. 89 Content Management …………………………………………………………...…………………pg. 90 -91 Brand Tone of Voice…………………………………………………………...…………………..…pg. 92 Brand Content…………………………………………………………...…………………..…………pg. 93 -99 Local Content……………………………………….…………………………………………………..pg. 100 Local Content: Influencer Management…………………………………………………..pg. 101 -104 Local Content: Professional Photoshoots………………………………………………..pg. 105 -106 Local Content: Informal Content……………………………………………………………...pg. 107 -111 Digital Marketing ……………………………………………………………………………………….……….pg. 112 Social Media……………………………………………………………………………………….……...pg. 113 -119 Ecommerce ……………………………………………………………………………………….……...pg. 120 -125 CRM (Email & SMS) ………………………………………………………………………………….pg. 126 -128 Digital Advertising & PR …………………………………………………………………………..pg. 129 -135 Launches ……………………………………………………………………………………….…….......................pg. 136 Launches Toolkit ……………………………………………………………………………………….pg. 137 -146 Brand Heritage Communications …………………………………………………………….pg. 147 -149 Brand Launch Activity ……………………………………………………………………………....pg. 150

3