Dune London - Brand Communications Guidelines

Introduction

Dune London is London born, globally worn.

As an international brand, it is essential that there is global consistency across all Dune London marketing communications. This maximises brand recall and ensures our customer has a premium experience of the brand wherever they are in the world.

These Brand Communication Guidelines provide regional Franchise teams the creative direction and guiding principles for all core marketing channels and formats that are appropriate for the Dune London brand.

These guidelines only cover ways of working and marketing materials that are evergreen and not related to any specific season or campaign. They will however be reviewed regularly, updates will be made as the brand evolves but partners will be notified by Dune Marketing of any significant changes when they come into effect.

Please note that all brand tools and creative materials referenced in these guidelines are available on the Marketing section of Duniverse.

For further assistance or queries please contact the International MarketingManager: Maria Vasconcellos - mvasconcellos@thedunegroup.com Tel: +44 (0)7 887 410 397

4