Dune London - Brand Communications Guidelines

Sale

This tool kit provides communication and creative guidelines for mid season and end of season sales.

The Dune Group defines sale as a market-led period of markdown that launches as a flat discount across all old season product available in store or online as a means of stock clearance. Once sale has launched there can be partial or continued sale alongside full price messaging.

1. Sale Communication Guidelines 2. Design Principles 3. Printed Materials 4. Digital Artwork

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