Dune London - Brand Communications Guidelines

LOCAL CONTENT • INFORMAL CONTENT

Unboxing Key considerations when shooting content for social media at home include:

• Observe all principles outlined in this manual for Photoshoots

• Shoot on a modern phone to ensure good camera quality

Always shoot in portrait mode.

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• Always make sure the surroundings are tidy, and not other branded items are visible. • If holding products nails and hands must be well-kept. Jewellery is acceptable as long as it is unbranded.

Unboxing can be shot as still or video.

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• Always make sure the top lid of the box is facing to the camera so branding is visible,

• Remove stuffing and shapers from the shoes and box, keeping only tissue to unwrap.

Keep to a maximum of 4 shots

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• If making a Boomerang ensure the product in the middle of the screen so it’s not cut off.

• Keep the post short and simple without too much movement • See @dune_london Instagram highlights for examples from influencers.

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