Dune London - Brand Communications Guidelines

Digital Marketing

Digital marketing uses digital channels to reach the target customer. Because it is usually targeted it can be a cost-effective way of achieving brand objectives, including awareness, engagement, conversion and retention. A digital marketing strategy should include a balance of organic and paid tactics, and consider how these will carry the target audience through the customer journey. This section outlines The Dune Group’s brand guidelines and best practice principles to help generate positive results from digital marketing.

1. Social Media 2. Ecommerce 3. CRM 4. Digital Advertising & PR

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