Dune London - Brand Communications Guidelines
LAUNCHES • TOOLKIT
Launch Tactics
Pre Launch: Awareness
Launch Date: Traffic
Post Launch: Engagement
Proximity OOH
✓
Regional print ads
✓
Experiential *
✓
Influencer partnerships
✓
Advertising
Paid social geo-targeted
✓
✓
✓
Press release
✓
VIP preview event*
✓
Seeding local influencers & press
✓
Social teaser campaign
✓
PR & Social
Press appointments
✓
Store hoarding
✓
Customer facing event*
✓
Added value promotion
✓
✓
Competition*
✓
Discount vouchers
✓
In Store
Goody bag*
✓
Data capture
✓
✓
Social POS
✓
✓
Co-op offers
✓
✓
Push notifications
✓
✓
Email or SMS
✓
✓
✓
Social mentions
✓
✓
✓
3 rd Party e.g. Mall
Website brand page
✓
Loyalty programme
✓
Refer a friend scheme
✓
CRM
Bounce back vouchers
✓
Consult Dune Marketing for all tactics marked *. For all other tactic materials and guidelines are available on Duniverse and in this manual .
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