ROCS Group Business Development Bible

Bible

2021 Edition

Table of Contents

Contacts

4 6 7 8

Human Resources

— Use of Floriana boardrooms — ROCS Group Out of Office Policy — Phone Extensions Numbers — Locations of Important Files — Terms and conditions samples

10 12 15 16 22 28 34 38 44 46 50 54 62 64 68 98 99

ROCS Group Branding

INGLOT Branding

perfumes&more Branding MINUSTHREE Branding Dune London Branding

Wix Websites

— The Wix Dashboard

— Adding products to e-commerce sites

— The Wix Website Editor

— Mobile editor

— Content Manager

— Connecting Data to Pages

Digital Artworks

— Dimensions and applications — Shop Screen Dimensions

102

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— TVC (television commercial) Advertising

108 110

FlippingBook Publications — FlippingBook Dashboard — Uploading a FlippingBook

111

113 116 117 118 122 124 126 128 129 153 154 155 156 160 162 174 174 175 176 178 180 188 198 206

Small Format Printing

— Requesting Print Quotes — Exporting Print Files

— Business Cards — Shop Notices

— INGLOT Manager Handbook and Team Checklists

Large Format Printing

— Shop Poster Dimensions and Prices

— Print Mock-ups Email Marketing

— The SendinBlue Dashboard

— Contacts

— Advanced search and segmentation

— Templates

Marketing

— Campaign Procedure

— A4s & A5s: Quantities per shop

— Campaign Collateral — Online Content — Social Media — SMS Marketing — Updating Screens

Notes

3

Contacts

MARKETING: M.DEMAJO WINE & SPIRITS: MONIQUE ABELA moabela@demajo.com 25522964 /99215107 ALFRED BRADDICK a.braddick@demajo.com 25522956 / 99429101 VIDEOGRAPHY: TONIO ZAMMIT CORDINA excvideo@gmail.com 79495208 PHOTOGRAPHY: ANDREW GAUCI ATTARD andrewgauciattard@gmail.com MALTA POST: LEANNE SCIBERRAS – BUSINESS RELATIONS CLERK lsciberras@maltapost.com 25961719 JOSEF SAMMUT: SENIOR BUSINESS RELATIONS REPRESENTATIVE jsammut@maltapost.com 25961720 THE POINT: LUCRECIA DUFOO – HEAD OF MAR- KETING marketing@thepointmalta.com 79731808 CHARLES & RON: RON VAN MAARSCHALKERWEERD ron@charlesandron.com 99222085

ROMMS BOUTIQUE: ROMUALDA VELLA - DIRECTOR romualda@jaromgroup.com 99470303 ROMMS BOUTIQUE SCREEN TECH- NICIAN:

KEITH BALDACCHINO keith@integrate.com.mt 99875113

VOICE OVERS: JASON ZAMMIT zammit.jason@gmail.com 79440759 WRITERS: CHLOE FENECH cjwaterfield@gmail.com 997777313 OZONE: SCREENS JULIAN PSAILA – SERVICE DELIV- CHRIS RANSLEY – GENERAL MAN- AGER chris@ozone.com.mt 99095016 DABELEC: SLIEMA OUTSIDE SCREEN JOSEPH GATT – TECHNICAL SUP- PORT jgatt@dabelec.com 2894445 / 99644050 OZONE: (SCREENS) support@ozone.com.mt 2010 1000 ERY SYSTEM SPECIALIST Julian.Psaila@melitaltd.com 27272727 / 99406341

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INFLUENCERS: SHANEL DE BATTISTA: shaneldebattista@yahoo.com 99826836 BROOKE BORG info@brookemusic.com KYLIE COLEIRO kyliecoleiro@gmail.com CHRISTINE CAMILLERI christine_mifsud@live.com 79650479 TAMARA WEBB webbtamara22@gmail.com 99857125 ANTHEA ZAMMIT antheazammit0594@gmail.com 99948423 ALANA BONDIN alana.bondin@hotmail.com DEMARIS AGIUS demaris.agius@gmail.com 99243377 GERALDINE CUSCHIERI geefarrugia@hotmail.com PRINTERS: POULTONS STUDIO: (SMALL-FORMAT) Antoine (operations): 9920 2727 antoine@poultonsprint.com

John (admin): john@poultonsprint.com Studio: studio@poultonsprint.com PRINTIT: (SMALL-FORMAT) Main Office: 2189 4447

Alex Vassalo: 9947 0968 avassallo@printit.com.mt VELPRINT: (SMALL-FORMAT) 2189 4444 jgalea@velprint.com IMPRESSIONS: (SMALL-FORMAT) Operations & Quotes operations@impressions.com.mt 2122 4546 Ron Mifsud (director): ron@impressions.com.mt PRINTRIGHT: (SMALL-FORMAT) 2125 0994 9949 0344 sales@printrightqormi.com AJET SIGNS: (LARGE-FORMAT) Jethro: 7966 1109 jethro@ajet.mt GUTENBERG: (BROCHURES) David Camilleri (operations): 2189 7037 david@gutenberg.com.mt

Gian Paul Mizzi (studio) 2398 2250 gmizzi@gutenberg.com.mt Marco Silvio (accounts) 2398 2283 marco@gutenberg.com.mt

Nadine (secretary): 2149 5111 info@poultonsprint.com

5

Human Resources

— Links to important information Contact numbers A link to important telephone numbers, both internal and external, can be found at the following link: ??? Passwords/Logins Whenever new accounts are set up, relevant information must be added to the list below. This includes user accounts for websites, company social media accounts, etc. This list and its contents must not be shared with any individual outside of the Business Development Team, and can only be shared with the CEO’s approval in writing.

Link: https://rocsgrp.sharepoint.com/:x:/s/ROCSGroupBusDev2021/ETK Wh29taStIibA736aoGTcBtpfWLj6RUgnNDCuxi30A-Q?e=MsHY51

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— Use of Floriana boardrooms

ROCS Group’s Development House premises has a large boardroom available for use, which is usually divided into two rooms by an adjustable divider. The handle required to open the adjustable divider is kept in the drawer in Boardroom 2. Each separate boardroom seats 6 individuals and are referred to internally as: - Boardroom 1 (with whiteboard facility) ext. 300 - Boardroom 2 (with TV / PC facilities) ext. 301 Use of the boardroom is available for all, however it is important to advise the HR Development Manager when the room is required in order to avoid a clash in use, especially when a specific boardroom is required (e.g. to hold online meetings in Boardroom 2). This is especially important when meetings of over 6 people will be held and the room needs to be available without the divider in place. The boardroom must always be kept clean and free of any clutter, ready to be used at a moment’s notice as necessary, and should not be used as a storage room or break room. Due to the room’s structure and adjustable divider, it is important to note that meetings held in this room may be overheard outside of the room or in the other boardroom, depending on how loudly one speaks thus it is important to be discreet when discussing confidential matters.

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— ROCS Group Out of Office Policy (as per policy dated 11.10.2019)

When to set out of office reply Out of office replies are to be set when an employee is away from the office at times when they are usually scheduled to work and will not have access, or will only have limited access, to their emails. This must be done for absences of 4 or more hours, including scheduled off-days. This will ensure that any communication will be received by another team member if urgent, and that a sender is aware that they may receive a reply from the receiver later than expected, reducing the risk of complaints or work processes being suspended. Message references Out of office reply messages must refer the person to contact their manager, or in the case of management as follows: • Managers within the retail division must refer their messages to Ms Helen Vella Galdes; • Managers within the travel division must refer their messages to another manager within the travel division; • The Group Financial Controller must refer their messages to the Chief Executive Officer; • Business development executives must refer their messages to the Executive Personal Assistant to the CEO; • The General Manager within the insurance division must refer their messages to the Manager within the insurance division. The person having emails referred to them must always be informed at least one work day in advance, in order to ensure that the person is scheduled to work on the day. In the case of the person who should be allocated being unavailable, the employee who will be away must inform the Human Resources Development Manager for authorization to refer to a different team member.

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Format Out of office replies are to take the following format, with the bold wording amended accordingly:

Quote

Good day,

Thank you for your email. I am currently away from the office/ retail store and have limited access to email / do not have access to email. If your email is urgent, please contact manager [NAME] at [EMAIL] or [PHONE]. I will do my best to respond promptly to your email on my return.

Best Regards,

Unquote

It is of utmost importance that the manager/s mentioned in your out-of- office message are aware of this, as well as being aware of any pending urgent communication that may be received and how it must be dealt with i.e. who must be informed/what action should be taken. On return to work, one must discontinue away message, as well as follow- up with emails received and manager/s mentioned in away message to ensure that all urgent messages have been handled accordingly.

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— Phone Extensions Numbers

MOSTA INGLOT 1

THE POINT INGLOT Minusone 1

512 513 514 516 517 518 519 520 410 414 415 416 430 434 428 521

701 702 703 704 705 706 715 719 723 724 729 711

INGLOT 2

INGLOT Minusone 2

Perfumes&more

INGLOT Minusone 3 INGLOT Minusone 4 (Cordless)

Insurance 1

Insurance 2

Charles & Ron

Travel 1

Charles & Ron

Emirates Holidays

Dune London

Travel 2

perfumes&more

Inside Office

eeetwell

ROMMs Boutique

SLIEMA INGLOT 1

ROMMs Boutique

MULTIMAXX

INGLOT 2

BIRKIRKARA Perfumes&more

INGLOT Studio 1

740

INGLOT Studio 2

Perfumes&more 1

VALLETTA INGLOT

Perfumes&more 2

750

Sliema Stores

FGURA INGLOT 1

MELLIEHA Perfumes&more

612 613 610

118

INGLOT 2

HAMRUN Perfumes&more

Perfumes&more

460

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FLORIANA Accounts - Adrian

TRAVEL Jessel

348 243 350 313 312 346 353 229 326 227 225 311

310 315 317 316 345 337 302 340

Lea De Vera

Bjorn

Joshua Bartolo

Stefan

Ms Rachel Office

Jelena

Colin Office

Aida

Diane

Joy

9913 1415

Emergency Mobile

Natalia

Juness

Deborah

241

Darlene

Christian

Cassandra

INVEST Paula

Charlie

304 308

Maria

Desk 2

Roxanne

99191817

Desk 4 Raylene

Invest Mobile

347 300

MOBILE NUMBERS Rachel

Boardroom 2

301

9947 7774 9997 7774 9947 7121 9942 0069 7942 0069

Boardroom 3

Colin

PAYROLL Precil

Simon

338

Mr Charles Vella

9952 6272

Payroll Mobile

Helen Vella Galdes

244

Irina

9970 1901

Jobs Mobile

339

Simon

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— Locations of Important Files

Kindly note that the locations can be copied and pasted into an explorer window and all stem from the Business Development Shared Drive (\\192.168.6.4) (S:) There is a possibility that your drive may be listed as (Z:) in which case, substitute the S:\ in the location for Z:\ Another important factor to note, is that these files are not perfectly organised, but they must not be moved around to avoid links to InDesign and Illustrator documents being broken. Logos All LOGOS can be found in the following two folders: S:\SHARED\GROUP\LOGOS S:\!OTHER\LOGOS Store Locations Photos of all the ROCS Group stores can be found here, including mockups for shop posters: S:\!OTHER\Store Photos & Mockups ROCS Group Collateral All ROCS stationary and collateral can be found in the enclosed folder including envelopes and notepads. S:\!OTHER\!ROCS Related Some ROCS Related documents are kept here istead: S:\SHARED\GROUP Opening Hours Signage: Opening hours displays for ROCS Group outlets can be found here: S:\SHARED\GROUP\OPENING HOURS\ROCS Opening Hours INGLOT & PM: S:\!PERFUMESANDMORE\!PM Collateral\Opening Times Signage Open & Closed Social Media Posts: Templates for social media posts can be found here: ROCS Group: S:\!OTHER\!ROCS Related\ROCS Group Social Media Opening Posts Retail: S:\!INGLOT\! INGLOT Collateral\Retail Opening Social Media Posts

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INGLOT Collateral All INGLOT collateral including price lists and manager handbooks can be found here: S:\!INGLOT\! INGLOT Collateral INGLOT Images All INGLOT images including product images and social media images can be found here: S:\!INGLOT\!INGLOT Photos perfumes&more Collateral All perfumes&more (PM) collateral including catalogues and stationary can be found here: S:\!PERFUMESANDMORE\!PM Collateral perfumes&more Images All perfumes&more (PM) images including transparent bottle images and compositions and Swiss Arabian can be found here: S:\!PERFUMESANDMORE\IMAGES Dune London Collateral All Dune London (DL) collateral including brand tools and marketing guidelines can be found here: S:\!DUNE\!DUNE Collateral Dune London Images All Dune London (DL) images including still life, model image, as well as as Photoshop edits can be found here: S:\!DUNE\Asset Library Travel Brochures All travel brochures, from 2016 - 2021 can be found here, this is where all finalised brochures should be packaged and stored: S:\!TRAVEL\!All Brochures Travel Images All photos and Photoshop edits of destinations can be found here, they are sorted alphabetically by country. S:\!TRAVEL\IMAGES

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Assorted File Locations

ROCS Group Website Rebuild Data: S:\SHARED\GROUP\ROCS Website Rebuild 2021 MFCC Trade Fairs: S:\!MIXED CAMPAIGNS\!MFCC Trade Fairs Miss Universe:

S:\!MIXED CAMPAIGNS\!Miss Universe Active and Non-active Staff Folders: S:\_Users SendinBlue Email Marketing:

S:\!OTHER\SendinBlue DMAX Email Marketing: S:\!OTHER\DMAX ePaper Data Staff Photos: S:\!OTHER\STAFF PHOTOS 2018 Ponte Ferries Images: S:\!PONTE Investments Campaigns: S:\!INVESTMENTS Travel Footage: S:\!TRAVEL\FOOTAGE Models for Retail: S:\SHARED\Models MINUSTHREE Photoshoots: S:\!OTHER\Store Photos & Mockups\MINUSTHREE ROCS Jobs Documents: S:\!JOBS

ROCSONLINE Website Data: S:\ROCSONLINE\2020 Rebuild Signage: S:\!OTHER\!ROCS Related\SIGNAGE INGLOT The Studio Price Lists: S:\!INGLOT\!INGLOT Studio Mockups: S:\SHARED\Mockups

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— Terms and conditions samples

Retail Generic T&Cs Sample Terms and conditions apply. Vouchers are not redeemable for cash. Purchased amount must exceed the voucher value. In the case of INGLOT the Studio vouchers a maximum of 2 vouchers of €10 each may be combined per visit. No change will be given in cash. Valid until the after which vouchers will not be honoured. Vouchers are not combinable with any other offers and may not be utilised to set-off any balance due to the ROCS Group and / or any subsidiary company forming part of the Group. Vouchers are subject to availability and in accordance with the outlet’s standard opening hours. INGLOT the Studio vouchers may be utilized Monday to Thursday and may not be utilised on the eve of public holidays and / or public holidays and / or Sundays and / or on location and / or sub-contracted works. ROCS Retail vouchers may be utilised Monday to Sunday in accordance with standard opening hours. The Company reserves the right to stop this campaign with immediate effect and without further notice. In order to utilize your voucher at INGLOT the Studio kindly call on 20151818 to set an appointment. Pre-booking is highly recommended. Thank you. INGLOT The Studio T&Cs Sample Terms and conditions apply. Vouchers are not redeemable for cash. Purchased amount must exceed the voucher value. In the case of INGLOT the Studio vouchers a maximum of 2 vouchers of €10 each may be combined per visit. No change will be given in cash. Valid until the after which vouchers will not be honoured. Vouchers are not combinable with any other offers and may not be utilised to set-off any balance due to the ROCS Group and / or any subsidiary company forming part of the Group. Vouchers are subject to availability and in accordance with the outlet’s standard opening hours. INGLOT the Studio vouchers may be utilized Monday to Thursday and may not be utilised on the eve of public holidays and / or public holidays and / or Sundays and / or on location and / or sub-contracted works. The Company reserves the right to stop this campaign with immediate effect and without further notice. In order to utilize your voucher at INGLOT the Studio kindly call on 20151818 to set an appointment. Pre-booking is highly recommended. Thank you. ROCS Investments Caveat 2021 ROCS Company Limited is an enrolled Tied Insurance Intermediary under the Insurance Distribution Act, Cap 487 of the Laws of Malta for MAPFRE MSV Life p.l.c.. Both the Tied Insurance Intermediary and MAPFRE MSV Life p.l.c. are regulated by the MFSA. Extended Travel Brochure T&Cs For a more detailed description of our packaged holidays, full details of facilities and supplements, please visit us online at www. rocsholidays.com or call us at our offices on 2015 1515. All prices in this brochure are correct at the time of going to print but are subject to change. Early booking is strongly recommended. Published “from” prices listed above are per person. Quoted rates include: Return flights, airline taxes, accommodation as per nights stated and meal basis as stated. Fuel surcharge may apply. Photographs are indicative. For a full list of terms & conditions kindly visit https://www.rocsgrp.com/travel-terms-and-condtions. E&OE. All bookings are subject to our general information, booking conditions and information. Free Suitcase Terms The suitcase offer offer is limited to one suitcase per room booked over the value of €1000. The offer is only valid for new bookings created during . One suitcase per room booked. Basic Travel Brochure T&Cs Prices are per person & subject to availability at the time of booking. Price may vary without notice. Terms & Conditions Apply.

Suitcase entitlement shall be as follows: • Bookings with value ranging from €1,000 – €2499 will be entitled to a small luggage. • Bookings with value ranging from €2,499 – €4999 will be entitled to a medium luggage. • Bookings with value ranging from €5000 and over will be entitled to a large luggage.

Photos utilised for advertising purposes are only utilised as an indication and actual design may differ from the illustration in the same advertising. Design and sizes may differ without prior notice. Offer valid until stock lasts. Other terms and conditions may apply.

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ROCS Group Branding IMPORTANT NOTES REGARDING THE ROCS GROUP BRAND ° ROCS must always be in capital letters. As must the G in group, or the T in travel etc. ° Minimalism is very important in the presentation of the brand. ° All media (photos, vectors, footage etc.) used to rep- resent the brand must communicate high quality and perfectionism.

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— The Message

— The Service

Reliable

°

Reassuring

°

Good Value

°

Good Quality

°

Experience

°

— The Mood

Modern

°

Exclusive

°

Corporate

°

Refined

°

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— The Logo

— Main Logo

— Hanger Logo for Travel

— ROCS Red

No other colours

HEX: #D90F17 RGB: R: 217 G: 15 B: 23 CMYK: C: 6 M: 99 Y: 98 K: 1 Closest Pantone: 2035 C

No gradients

No transparency

— Spacing and fonts

12x

4x

No stretching

No repositioning

custom lettering based on ENGRAVERS GOTHIC BT REGULAR

Tahoma Regular

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— Overlaying

On White: With no stroke

On red: With a fine white stroke

On bright images: With no stroke

On darker images: With a fine white stroke

On White: With no stroke

On red/solid colour: With a fine white stroke

On bright images: With no stroke

On darker images: With no stroke

LOCATION OF LOGO FILES S:\SHARED\GROUP\LOGOS\ROCS Group

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— ROCS Group Sector Logos

jobs

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— ROCS Header Logo for Stationary

— ROCS Sectors Horizontal List

— Corporate Font

— Travel Exclusive Fonts

Gotham Light Gotham Book Gotham Medium Gotham Bold Gotham Black

Q U I N C Y L I G H T Q U I N C Y B L AC K

When using Quincy: Colour: 70% Black or 100% White

Tracking: 180 pt Case: ALL CAPS Santorini

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INGLOT Branding

IMPORTANT NOTES REGARDING THE INGLOT BRAND

° INGLOT must always be in capital letters.

° Colours used must reflect those of the products being advertised. ° All models used to represent the brand must highlight the high quality cosmetics used and feature contem- porary beauty styles. ° If products are featured in stock images they must be branded as INGLOT. With either the logo or the actual product superimposed.

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— The INGLOT Manifesto

We celebrate you and your individuality. We create cosmetics accessible for everyone.

Make-up is a playground and yours are the rules of the game. Play with colours and make your custom products unique like you. — Brand Values

INDIVIDUALITY We treat each client uniquely and value their individuality.

INNOVATION We continually improve our formulas, create new ones, and introduce innovative products. We rely on solutions that meet the expectations and the needs of our clients. FUN The role of make-up is to take us to a colourful world, where we can be 100% ourselves. It is a getaway from the serious and mundane. Our wide range of products and rich colours facilitate experimentation and fun.

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— The Logos

— Main Logo

— Pre-2021 Logo

Main logotype used for branding of cosmetics and promotions.

Main Logotype used before the updated branding in 2021.

— Location Logo

Used for specific branding to a certain shop country or locality. The location font is BankGothic Md BT.

FGURA

— INGLOT The Studio

— INGLOT Lab

Used for the promotion of INGLOT beauty services.

Used for the promotion of INGLOT’s advanced skincare range.

— INGLOT PLAYINN

Used for the promotion of INGLOT’s new Gen Z targeted product line.

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— INGLOT Logo Spacing

— Logo Rules

NO ADDED SPACING

NO STRETCHING

TRY TO AVOID BLACK BACKGROUND WITH A WHITE LOGO (OLD BRANDING)

ALTERNATIVE COLOURS CAN USED BUT BLACK IS PREFERABLE

GRADIENTS CAN BE USED FOR SPECIAL EVENTS LIKE PRIDE MONTH

WHEN OVERLAID ON SOLID COLOUR OR PHOTOS WHITE SHOULD BE USED FOR ALL BUT THE LIGHTEST OF SHADES, THEN BLACK SHOULD BE USED

LOCATION OF LOGO FILES S:\SHARED\GROUP\LOGOS\INGLOT Update

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— Main Font

— Serif Fonts

Louize Display Lust

INTER LIGHT INTER REGULAR INTER BOLD INTER BLACK

— Script Fonts

Love Hewitts S antorini AsmellinaHarley Estilllion Brush Marker

— Alternative Sans Serif

MONTSERRAT GOTHAM BEBAS NEUE FUTURA STD

Lemonday Mellony

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— INGLOT Core Colour Scheme

INGLOT RED HEX: #D9142F RGB: R: 217 G: 20 B: 47 CMYK: C: 7 M: 99 Y: 80 K: 1 Closest Pantone: 186 C

WHITE #FFFFFF

BLACK #000000

NEUTRAL COLOUR

BASE COLOUR

ACCENT COLOUR

BACKGROUNDS AND NEGATIVE SPACE

MAIN TEXT

FOCAL POINTS AND DECORATIVE ELEMENTS

OTHER ACCENT COLOURS CAN BE USED TO HIGHLIGHT DIFFERENT COSMETIC PRODUCTS AND PROMOTIONS, BUT THEY SHOULD REPRESENT WHATEVER PRODUCT/PROMOTION IS BEING HIGHLIGHTED

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perfumes&more Branding IMPORTANT NOTES REGARDING THE PERFUMES&MORE BRAND ° perfumes&more must be written either all lower case or all capital case, and the ampersand (&) must always be used rather than the word ‘and’. ° The bottles/logos/designs of the actual perfume brands can never be used, only D&P can be featured. ° When stating the perfume brand, for legal reasons you must include the words, ‘smells like’. For example: A2 - Distinguée - Smells like Allure by Chanel

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— The perfumes&more brand Perfumes&more makes the world’s most popular fragrances available to all, it represents the freedom of choice and originality that comes with selecting the fragrance(s) that personify our clients. The brand message is ‘Always Giving you More’, which along with our frequent promotions and great prices imprint an impression of reliability.

— Brand messages

AFFORDABILITY You don’t have to spend big to get the world’s best fragrances.

DURABILITY Fragrances last longer than traditional perfumes due to the special oils used to make them. RELIABILITY Clients can always rely on perfumes&more to offer the best prices in Malta and to always have fantastic offers available.

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— The Logos

— Main Logo

— With Website

— perfumes&more Jewellery

— Swiss Arabian with Emblem — Swiss Arabian without Emblem

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— Logo Rules

NO STRETCHING

NO REARRANGING

NO BLACK BACKGROUNDS

ONLY THE FOLLOWING COLOUR OVERLAYS CAN BE USED:

WHITE ON GREEN

BLACK ON WHITE/OFF-WHITE

GREEN ON WHITE/OFF-WHITE

WHITE ON BLACK

GRADIENT ON BLACK

WHITE ON DARK BACKGROUND IF THE COLOUR IS RELEVANT

LOCATION OF LOGO FILES S:\SHARED\GROUP\LOGOS S:\SHARED\GROUP\LOGOS\Swiss Arabian

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— perfumes&more Fonts

— Swiss Arabian Font

OPTIMA

GOTHAM LIGHT GOTHAM BOOK GOTHAM BOLD GOTHAM BLACK Dosty DIDOT

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— perfumes&more Core Colour Scheme

PM GREEN HEX: #006747 RGB: R: 0 G: 103 B: 71 CMYK: C: 89 M: 33 Y: 78 K: 26 Closest Pantone: 186 C

WHITE #FFFFFF

OFF-WHITE E.G. #F9F9F9

BLACK #000000

WALLPAPER PATTERN

NEUTRAL COLOUR

BASE COLOUR

ACCENT COLOUR

USED FOR BACKGROUNDS

BACKGROUNDS AND NEGATIVE SPACE

MAIN TEXT

FOCAL POINTS AND DECORATIVE ELEMENTS

— Swiss Arabian Core Colour Scheme

SWISS ARABIAN GRADIENT

HEX: #EAD8BF RGB: R: 234 G: 216 B: 191 CMYK: C: 9 M: 16 Y: 27 K: 0 HEX: #E7BD7D RGB: R: 231 G: 189 B: 125 CMYK: C: 10 M: 27 Y: 57 K: 1 HEX: #BC8029 RGB: R: 188 G: 128 B: 41 CMYK: C: 22 M: 49 Y: 91 K: 12

BLACK #000000

WHITE #FFFFFF

NEUTRAL COLOUR

BASE COLOUR

ACCENT COLOUR

BACKGROUNDS AND NEGATIVE SPACE

MAIN TEXT

USED FOR DECORATIVE ELEMENTS PREDOMINANTLY USED WITH 30% OPACITY

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MINUSTHREE Branding

IMPORTANT NOTES REGARDING THE MINUSTHREE BRAND

° MINUSTHREE must be written in full capitals.

° All media used to represent MINUSTHREE must reflect the high-end status of the brands. ° Photos used to advertise MINUSTHREE and its brands must be up to date, for example showing current sea- son for designer brands and the latest layout of the shop floor.

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— The MINUSTHREE brand MINUSTHREE is an exclusive shopping destination, featuring designer clothing outlets, upmarket cosmetics. The tag line is ‘MINUSTHREE, The Place to be’.

— Brand messages

EXCLUSIVITY MINUSTHREE is host to exclusive brands, it is a one-stop-shop for designer and upmarket retail. TRENDY When people are considering options for a trendy place to shop, MINUSTHREE should be at the tip of their tongue.

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— The Logo

— Main Logo

— Logo with Tag line

— Logo Rules

NO STRETCHING

NO SPACING ADJUSTMENTS

NO OTHER COLOURS OTHER THAN BLACK OR WHITE

NO GRADIENTS

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— MINUSTHREE Core Colour Scheme

MINUSTHREE GRADIENT

HEX: #FFFFFF RGB: R: 0 G: 0 B: 0 CMYK: C: 0 M: 0 Y: 0 K: 0 HEX: #BF6766 RGB: R: 191 G: 103 B: 102 CMYK: C: 10 M: 27 Y: 57 K: 1 HEX: #BC8029 RGB: R: 140 G: 65 B: 59 CMYK: C: 30 M: 77 Y: 67 K: 33

BLACK #000000

WHITE #FFFFFF

NEUTRAL COLOUR

BASE COLOUR

ACCENT COLOUR

BACKGROUNDS AND NEGATIVE SPACE

MAIN TEXT

USED FOR DECORATIVE ELEMENTS

ONLY THE FOLLOWING COLOUR OVERLAYS CAN BE USED:

WHITE ON BLACK

BLACK ON WHITE

— MINUSTHREE Font

Lato Light Lato Regular Lato Bold Lato Black

LOCATION OF LOGO FILES S:\!OTHER\LOGOS\MINUSTHREE

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Dune London Branding

To view the full marketing and brand guidelines for Dune London, Please Click Here

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— The Dune London brand The global leader of affordable luxury fashion footwear and accessories. Established in London, the fashion capital of the world, with a heritage spanning four generations. A truly global brand with over 300 stores and concessions in 25 countries worldwide. The overall objective of our brand identity is to deliver a clear, coherent, consistent visual appearance. These guidelines have been created to give guidance on how the Dune London brand should be executed globally. — Brand message Born to generations of shoe manufacturers, our founder Daniel Rubin was destined to follow in their footsteps with a shoe empire of his own. In 1992 Dune London was born, beginning as a small concession store on London’s iconic Oxford Street. The dream was simple - to create an affordable luxury footwear and accessories brand. Daniel understood from day one the importance of a perfect pair of shoes for the right occasion, and it’s with this ethos that the brand has built its reputation and grown. As the name suggests, we also love London, our home. As the epicentre of fashion with its vibrant, diverse and creative energy, it’s a city that constantly inspires us. Fast forward to today, and we now have over 350 store locations worldwide. We’re London born, globally worn.

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— Dune London Fonts

LATO LIGHT LATO REGULAR

LATO BOLD LATO BLACK Cormorant Garamond

BRAND GUIDELINES • BRAND LOGO

Logo Placement The space between the logo and any copy, image page or art board edge must be at least the width of the ‘D’ in Dune (as shown). Logo Placement The space between the logo and any copy, image page or art board edge must be at least the width of the ‘D’ in Dune (as shown). — Dune London L go BRAND GUIDELINES • BRAND LOGO

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• Global or Arabic logo with call to action (CTA) • Global or Arabic logo with brand categories

No other variation of the logo can be used and it cannot be altered in any way.

Logo Colours The Dune London logo should be used in black or white can be applied to the logo. The same rule applies to all Arabic.

BRAND GUIDELINES • BRAND LOGO

Logo Colours The Dune London logo should be used in black or white only. No other colours or effects can be applied to the logo. The same rule applies to all variations of the logo, including Arabic.

Logo on a white/light background

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Logo on a white/light background

Logo on a black/dark background or over images

Logo on a black/dark background or over images

LOCATION OF LOGO FILES S:\!DUNE\LOGO

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BRAND GUIDELINES • BRAND LOGO

Logo Placement With URL The space between the logo and URL should be 50% of the width of the ‘D’ in Dune (as shown). The width of the URL should be equal to the width of ‘LONDON’ Only URL domains owned by The Dune Group can be used in conjunction with the Dune London logo. Logo Placement With URL The space between the logo and URL should be 50% of the width of the ‘D’ in Dune (as shown). The width of the URL should be equal to the width of ‘LONDON’ Only URL domains owned by The Dune Group can be used in conjunction with the Dune London logo.

BRAND GUIDELINES • BRAND LOGO

BRAND GUIDELINES • BRAND LOGO

Logo Placement With Social Media Handle The space between the logo and Instagram or Facebook handle must be the size of the “D” in Dune reduced by 50% (as shown). The social handle must be formatted in Lato Regular, lowercase with 50pt tracking applied. Only one social media handle should be used. Logo Placement With Social Media Handle The space between the logo and Instagram or Facebook handle must be the size of the “D” in Dune reduced by 50% (as shown). The social handle must be formatted in Lato Regular, lowercase with 50pt tracking applied. Only one social media handle should be used.

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BRAND GUIDELINES • BRAND COLOURS

— Dune London Core Colours

Brand Colours Each colour in the Dune London brand colour palette has a specific purpose in our creative hierarchy. Please always follow the colour references provided to ensure locally produced artwork is using the correct tone of each colour.

Monochrome is our core palette. It allows our product to express itself seasonally without distraction.

HEX #000000 R:0 G:0 B:0 C:0 M:0 Y:0 K:100

HEX #FFFFFF R:255 G:255 B:255 C:0 M:0 Y:0 K:0

Creams are used to add warmth and layering to avoid excessive white space.

HEX #E9E0D9 R:233 G:224 B:217 C:10 M:12 Y:15 K:0

HEX #F5F1EC R:245 G:241 B:236 C:5 M:5 Y:8 K:0

Golds are for brand communication backdrops and web CTA actions.

HEX #C4A577 R:195 G:164 B:117 C:22 M:32 Y:56 K:9

HEX #917140 R:146 G:114 B:63 C:33 M:45 Y:76 K:29

Dark Navy is used for backgrounds and as key accent colours to enhance legibility.

HEX #D61606 R:214 G:27 B:22 C:7 M:98 Y:100 K:2

HEX #273039 R:40 G:49 B:58 C:82 M:66 Y:52 K:60

Raspberry Red is used for sales and notifications.

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Wix Websites

— Introduction

Wix is a Cloud-based platform for making websites. It gives users a very unique way of developing a website with different tools. These tools are very user-friendly. With simple drag and drop, we can customize our website.

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— Websites made with Wix rocsgrp.com The main website for ROCS Group. inglotmalta.com The main website for INGLOT Malta. perfumesandmore.com.mt The main website for perfumes&more . dunelondonmalta.com The main website for Dune London Malta. minusthree.com The main website for MINUSTHREE. rachelvella.com The main website for Rachel Vella. rommsboutique.com The main website for ROMMs Boutique at MINUSTHREE. rocskids.com A ROCS website dedicated to child savings promotions. maltatravelinsurance.com A ROCS website dedicated to travel insurance. pensjoni.com A ROCS website dedicated to pensions. rapidcovidtest.online A website where clients can order antigen COVID-19 test.

inglotyemen.com The main website for INGLOT Yemen. inglotlibya.com The main website for INGLOT Libya. rocsclimbers.com A website portal for ROCS employees.

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— The Wix Dashboard You can access Wix by visiting: www.wix.com

This is where you will be taken when you log in. Here you will find all the sites that we have created with Wix. You will need to speak to Colin if you do not have login details, and also if you require new permissions.

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Click directly on the pencil icon to enter the editor

Click ‘Site Actions’ to show the options for the chosen website

Click this icon to view who from the team is collaborating on this website.

Click ‘View Live Site’ to view the most recently published version of the website. You can also click on the link below the name.

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— Website Dashboard

To return to the dashboard from any page in the back-end. To add and edit e-commerce products. To track orders and see what products have been sold. To edit the editorial section of the website (if applicable)

The search bar is an easy way to navigate the back-end

Here you can view messages from clients, see contact details and set up automations.

Here you can update the SEO (search engine optimisation) and find the email marketing section.

Here you can view statistics of the website, number of visits, duration of sessions etc.

Here you can view invoices and sent up price quotes.

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— Marketing Dashboard

Here you can follow steps to appear better on search engines.

Here you can update the SEO (search engine optimisation) of the website.

This is where you will send email marketing newsletter from as an alternative to SendinBlue.

This is where you can see what items are being shared on social media and their statistics.

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— Adding products to e-commerce sites The following sites are our e-commerce sites that are frequently updated: INGLOT Malta, Dune London, perfumes&more & ROMMs Boutique

1. Select ‘Store Products’ in the navigation of the dashboard.

2. Click ‘New Product’

3. Select ‘PHYSICAL’

The other option is for a product that can be downloaded. We have not yet had need for this function.

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4. Name the Product

5. Add images. The first will be the thumbnail. The second will appear on hover if selected.

6. Place the product is the appropriate collection(s)

7. Add a price and/or discount.

8. Add a description

(optional) add the option for clients to add custom text.

(optional) add variations to the product. Different sizes, colours, etc.

9. Add a SKU product code

10. Click save to publish the product, or uncheck ‘Show in the online store’ at the top of the page and click save to save and hide the product.

You can also click this drop down and select ‘Save and duplicate’ if you would like to create a similar product.

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— Adding product variations (Colours, Sizes, etc.)

You can add different variants, i.e. Sizes, Colours, etc. A list item will give the client a drop down menu of whatever options you list. And the colour option will allow you to allocate coloured circles to indicate the colour of the product. You can then link products to the respective colours and then only those product images will show in the gallery. Product variations can created by typing out the options separated by commas.

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— Adding collections Collections are groups of products that are used to create store pages dedicated to specific sets of products, and can also be used to dedicate special discounts to.

Collections can be created in the collections page

Collections can also be added when creating a new product.

They can also be created by selecting multiple products in the store product dashboard and selecting ‘Add to collection’

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— The Wix Website Editor

The Wix Editor gives you full design freedom with over 500 designer-made templates to make your own website. And with the innovative drag and drop builder, you can customize and change anything. Add more advanced functionality and build professional web apps with Velo by Wix, our robust development platform.

Publish changes to the live website

Preview the live site without publishing the changes

Site menu, just for navigating the editor.

Save changes in the editor, important not to use this if there are multiple people logged in to the same editor as changes will be lost.

Edit the contents in mobile view. Important to note that you cannot add some elements from mobile view.

Undo and redo buttons

Zoom out and reorder page segments

Control which toolbars are visible in the editor

Toolbar, see following pages for details

Connect element to data from a dataset.

Add a link to text, images or shapes.

The Wix vertical menu, see the next page for details on each menu item

Animations options for the element entering a page

Design options (colour, fonts etc.)

Layout options (alignment, spacing etc.)

Click on an item to bring up options

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Create, sort and edit the pages of the website.

Change the background of the whole website.

Add new elements to the page. See the following pages for more details.

Update the colour and text themes of the website. Think of it like Character styles and swatches.

Add third party apps and Wix apps to the website.

Add and edit the media that you have added to the website.

Edit the appearance of the blog home page and post pages and add elements.

Manage the products in the store and edit the store pages or add store elements to other pages.

Here you can manage the bookings if you are using the Wix bookings app. With INGLOT we switched to the third party app Schedulista.

Content manager is where you can control collection and datasets, which are tables of data that can be linked to page element and dynamic pages.

Some of our websites have an upgraded plan with Ascend which includes marketing tools and other added features.

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— Tool Bars

These tool bars can be opened and hidden from the tools button here

See opposite page.

View or adjust the size of a selected page element.

View or adjust the position of a selected page element.

View or adjust the layered position of an element. In order to move pages between the header, page and footer you need to drag the element itself.

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— Editor Toolbar Features

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— The Site Menu

In this menu all the website’s pages are listed and you can edit the names and other settings, as well as the SEO settings and the social share images.

You can also duplicate pages, which is a useful tool when you are building websites with similar pages. However, it is advisable that you set up both the web and mobile versions of a page before duplicating to save yourself extra work later.

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— SEO Settings

SEO settings help your website appear higher up on search engines.

The slug is what will be added to the url. For example: www.website.com/slug

The website’s title will appear on search engines and in the tab/window of the client’s browser The description will appear below the title on search engines. It also must contain keywords that will help search engines identify what is on the page.

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— Website elements

Strip Elements that stretch from one side of a page to the other. They can be split into columns which provides a useful alternative to breakpoints if you need elements to adapt to different pages sizes. Text Text elements, recommended to use text themes to keep the text style of the websites consistent. Image Place an image from the media library on the page. Button Place an button from the media library on the page, to create a linkable object with a hover interaction. Gallery Place an gallery of images from the media library on the page. These elements can be combined with text and buttons. Decorative Add decorative elements like lines or vector shapes.. Interactive Here you will find full width slide shows which are an important element that combine the features of a strip and a gallery. Multiple elements can be added to them. Also, there are light boxes which are like pop-ups that appear on pages depending on triggers set. You will also find hover boxes here which are like buttons but you can add multiple elements to them. Box Add container boxes which will group together elements in an enclosed space. List & Grids Here you’ll find repeaters which are useful elements for containing data from datasets. Also, you can find tables here which are very basic but can be linked to datasets as well. Video & Music Add video and music players either from media in the media gallery or with URLs.

Menu Add navigation menus to pages. Social Add social bar and social media widgets to pages. Contact & Forms Here you can create user forms to collect data or for users to submit applications. You can also add Google map widgets. Embed Embed snippets of code to add custom widgets. Input Add widgets that allow user to input data to your site. Content Manager Add dynamic pages and datasets that can be linked up to other elements. Blog Add blog elements to pages. Store Add store page elements to a page. Bookings Add bookings elements to a page. Events Add events to a page if you are using the Wix Events app. Members Add Members elements and pages to the site . My Designs You can right click on elements that you have created and click ‘ Save to my Design’, those elements can then be found here.

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— Mobile editor

In this menu all the websites pages are listed and you can edit the names and other settings, as well as the SEO settings and the social share images.

Navigate through the website’s pages. You can also hide certain pages on Mobile if you choose.

Change the background. We commonly use images as an alternative to the web banner as it shows much larger. We then create a gap in the layout so the design shows. Add certain elements that will be hidden on the browser view. You are limited to Text, Images, Buttons, Decorations, Boxes and Social Bars.

Add mobile exclusive elements like back to top buttons and quick actions bars.

Hide and show elements on mobile.

Automatically optimise the layout of your pages.

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— Content Manager

Manage your site more efficiently by creating and storing content in collec- tions using the Content Manager. Connect your collections to various elements in the Editor to display content on your site or receive form submissions.

Click here to create new collection. Or

you do it in the website editor.

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Collections

Content collections or datasets are where you store your site’s content. This may be content you create, content you capture from your site visitors, or both. The content is stored in a grid layout made up of items (rows) and fields (columns). When creating a new collection, you can choose a preset collection or start from scratch. You’ll also need to set permissions for the collection. These permissions define who can access it, which determines what you can do with it.

Your site’s content manager contains all of your collections. Collections store content, like text, images, and files, in a table.

Each row in the table represents an item in the collection, such as a location, price, photo gallery, or website url. A field is a column in the table which usually represents property of the item, such as a title, price, picture, or description.

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Dataset Connectors

A Connector connects your collections to your page elements. It controls how visitors interact with the content in the collection, which collection items (rows) are displayed and how they are sorted and filtered. Connectors can link single elements to a collection, like a text box or image, they can also link tables or repeaters that display content with multiple elements in a preset layout. Connectors also allow you to store form submissions in a collection. You’ll also need to set permissions for the dataset. These permissions determine how page elements can interact with your collections. They are as follows: Read- only, Write-only, Read & Write.

The data in these data sets can be linked to items in the dynamic pages and this will save you having to constantly update pages that have the same layouts However, the dataset connector must be present on the page.

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Dynamic Pages

A Dynamic Page is a page that can change its content, while keeping the same design and layout. In Wix, any Dynamic Page that you add is connected to a Collection in your Content Manager. This way, you can automatically populate 100s of pages, just by entering information in your Collection.

When you add the Wix Content Manager to your site, you automatically get 2 dynamic pages: • A dynamic category page: This page lists all of your item pages so that visitors can choose what they want to see. It appears on your site's Pages panel as "Collection_Name" All. • A dynamic item page: This is the page that actually shows your content. It appears on your site's Pages panel as "Collection_Name" Title.

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— Connecting Data to Pages

When editing a collection there are two states of the data, the sandbox, which does not show on the live site until you sync with the other state which is the live. Make sure you make any changes in the sandbox first before updating the live dataset.

This is how the above data appears on the editor.

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Dataset connector must be on the page in order to show data. It can be added from the Content Manager section of the Add menu.

You can edit the contents of the dataset here.

Use this button to connect website elements to dataset that are currently on the page.

Choose the correct dataset from here. It must have a connector on the page.

When linking a repeater, some elements within the repeater will need to be connected manually. For example the button text

Connect design elements to data in the dataset from here.

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